Live sports is 'key to streaming' amid Apple's sponsorship of Super Bowl Halftime show: Analyst
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Apple Music replaces Pepsi as sponsor of Super Bowl Halftime Show
Apple Music to sponsor Super Bowl Halftime Show
Rihanna promises a 'jam-packed' Super Bowl halftime show
NFL Makes Major Change to Super Bowl Halftime Show, Swaps Pepsi for Apple Music
Apple Music sponsoring NFL's Super Bowl half-time show
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NFL and Apple agree $50m deal as Super Bowl halftime show sponsor
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Apple Music Overtakes Pepsi as Title Sponsor for NFL Super Bowl Halftime Show - The Mac Observer