The price of Prime is going up, with the company citing their NFL deal
Premier League - Wikipedia
NFL 2023 Week 1: Biggest questions, risers and takeaways - ESPN
hikes US Prime fee by 17% for first year of exclusive NFL deal - SportsPro
Makes History With $1T Loss, Bounces Back
Deion Sanders' manager, Colorado reach deal over film series
Why Lamar Jackson, NFL stars find guaranteed deals rare - ESPN
Agent's Take: Davante Adams, Tyrann Mathieu, Chandler Jones headline 2021 contract-year players to watch
How 's NFL Deal Could Redefine 'Prime' Time 03/22/2021
Tracking how NFL advertisers are marketing around the uncertain season